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The power of Social Media

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20 March 2019 by Rachel Whalley
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Social Media Job Search

​There is no denying it, social media is an integral part of most of our days. On average, we spend 2 hours and 22 minutes on sites such as Instagram, Facebook and Twitter. Scary right?

It is no surprise then, that social media has become a key part of our job search processes as well. With 60% of employers using social networking sites to research candidates, it allows them a glimpse into who you really are outside of a CV or Resume. It also allows potential employees to learn more about the companies they are interested in, connect and talk to current or former employees and see jobs instantly.

Tips on making the most of social media for your job search:
#1 Make sure your profiles are relevant and consistent.

LinkedIn is the best place to do this, but make sure your career history is also accurate on your Facebook if you also have this. It allows employers to see what you’ve accomplished, how you have and what your strengths are.

#2 Network

Connect, connect, connect - see our article on networking for more on how to: LINK

#3 Engagement & Content

Follow relevant individuals and companies in your industry, especially those you are interested in working with. With 33% of employers saying they’ve found content that made them more likely to hire a candidate, make sure you think about what you are posting.

#4 Keep it professional

It’s true, what you post on the internet stays there. So what ever you are publically uploading, make sure you are happy with a potential employer seeing it.

#5 Make yourself visible

Especially on LinkedIn, you can set your profile to “Open to new opportunities” if this is the case. ​

If you would like help with your job search please get in touch. And if you have any other top tips on how social media helped you, pop them in the comments.

Further reading:

Digital Information World - How much time do people spend on social media?

SHRM - The Rise of Social Networks in the Employment Relationships

Guardian Jobs - How to use social media in your job search

The Muse - 45 things to do on social media to find jobs