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B2B & Product Marketing Analytics Leadership

  • Location

    New York

  • Sector:

    Data Science

  • Job type:

    Permanent

  • Salary:

    Very Competitive (TBD depending on candidate)

  • Contact:

    Rebaz

  • Contact email:

    rebaz@intelletec.com

  • Job ref:

    DS1019

  • Consultant:

    Rebaz Has

 

B2B & Product Marketing Analytics Leadership

Intelletec has teamed up with one of the US's Leading Healthcare firms going through a massive transformation and are looking for a Principal Data Scientist to join the leadership for their NYC or Massachusetts office.

 

POSITION SUMMARY
A leadership role focused on B2B & Product Marketing Analytics producing data-driven recommendations to grow the Commercial insurance business through more effective B2B marketing campaigns and in-depth product marketing insights. You will have a broad impact and true ownership

 



Fundamental Components:

  • Engage with commercial & marketing stakeholders on a daily basis to proactively identify opportunities to implement data science solutions
  • Translate business problems into analytical solutions by selecting appropriate models based on business objectives, data limitations, confidence requirements
  • Establishes analytical rigor and statistical methods to analyze large amounts of data, using advanced statistical techniques and mathematical analyses
  • Build & maintain deep understanding of the business environment and the key drivers of business growth
  • Lead development of B2B campaign targeting strategy and mix optimizations across channel, cadence, sequencing, content personalization, etc.
  • Identify and measure growth opportunities for new commercial insurance products
  • Work with business partners to develop learning plans and design specific testing methods to answer those questions
  • Establish KPI frameworks and benchmarks to help set appropriate goals for new products and specific marketing campaigns
  • Effectively communicates data-driven recommendations to senior marketing leadership
  • Motivates team members and probes into technical details, and mentors others to do the same
  • Provides thought leadership and direction for analytic solutions, tools and studies

 

BACKGROUND/EXPERIENCE desired:

  • 12 or more years of total work experience.
  • 8+ years of business experience leading analytics initiatives with track record of business impact
  • 3+ years of programming experience using R, Hadoop, or Python
  • 3+ years of direct people management experience
  • Demonstrates proficiency in mathematical analysis, machine learning, and predictive modeling with in-depth specialization in some areas
  • Demonstrates proficiency in using advanced analytics tools and languages to analyze large data sets from multiple data sources
  • In-depth knowledge of targeting, segmentation, and campaign analysis methodology
  • Anticipates and prevents problems and roadblocks before they occur
  • Superior ability to communicate technical ideas and results to non-technical clients in written and verbal form.
  • Superior skills to effectively communicate and manage stakeholders in a complex, matrix environment
  • Healthcare sector experience preferred
  • B2B sector experience preferred
  • Digital advertising / marketing data analysis experience preferred

 

EDUCATION
Bachelors required, Masters or PHD preferred. 

 

On Offer:

  • Very competitive pay, bonus, full medical, dental & vision benefits and more
  • A tight-knit team of passionate people and a tech-first business
  • Autonomy and end-to-end ownership
  • Opportunity for fast growth & promotion
  • Opportunity to work in one of our other offices