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B2B Marketing Analytics Lead | Leading Healthcare Provider | New York

B2B Marketing Analytics Lead | Leading Healthcare Provider | New York

Our clients mission is to build a healthier world by helping people realize their ambitions and achieve their goals, one person and one community at a time. They are a leading diversified health care benefits company that is helping to transform health care by providing and advancing the information, tools and resources people need to achieve their best possible health.
 

Their team of nearly 50,000 employees serves an estimated 37 million people and is committed to giving them a better health care experience while providing access to affordable, high-quality health care. Their digital tools and online resources help guide members on their health care journey. And their people are empowered, innovative and supported at every step of their own career journey. Their strength as a company enables us to deliver greater value and well-being opportunities to consumers, and bigger challenges, rewards and career opportunities for their employees. 

Responsibilities:

 

  • Leads B2B Marketing Analytics using data& in-depth analysis to accelerate revenue growth through both acquisition and retention across all business segments.
  • Collaborate with business partners to understand their problems and goals, develop predictive modeling, statistical analysis, data reports and performance metrics.
  • Engage with commercial & marketing stakeholders on a daily basis to identify opportunities to implement data science solutions
  • Translate business problems into analytical solutions by selecting appropriate models based on business objectives, data limitations, confidence requirements
  • Build& maintain deep understanding of the business environment and the key drivers of business growth
  • Responsible for developing B2B campaign targeting strategy based on campaign objectives and available data
  • Responsible for B2B campaign analysis and producing recommendations on personalization, cadence, sequencing, channel, and other optimizations
  • Work with business partners to develop learning plans and design specific testing methods to answer those questions
  • Build and maintain KPI framework to help set appropriate campaign goals
  • Present compelling data-driven recommendations to senior staff and internal clients.
  • Mentor more junior team members.
  • Review work of more junior team members.
  • Autonomously leads the client relationship.
  • Consult on the creation of analytics solutions that effectively weigh business and technical tradeoffs using an advanced understanding of business strategy as well as relevant analytics methods.

Ideal Requirements:

  • Minimum 7 years total business experience
  • 4+years of business experience leading analytics initiatives with track record of business impact
  • 3+years experience programming using R, Hadoop, or Python
  • 2+years of team management experience
  • Demonstrates proficiency in mathematical analysis, machine learning, and predictive modeling with in-depth specialization in some areas
  • In-depth knowledge of targeting, segmentation, and campaign analysis methodology
  • Extremely proficient in using advanced analytics tools and languages to analyze large data sets from multiple data sources
  • Anticipates and prevents problems and roadblocks before they occur.
  • Demonstrates strong ability to communicate technical concepts and implications to business partners.
  • Healthcare sector experience preferred
  • B2B sector experience preferred
  • Digital advertising / marketing data analysis experience preferred
  • Bachelors required, Masters or PHD preferred.
Compensation:
 
$[negotiable DoE] + Bonus + Benefits
 
 
For more information about the position. Hit apply now or send a resume to jack@intelletec.com