Lead Acquisition and Business Insights Analyst

Job description

Intelletec is partnered with a membership-driven wholesale retail chain looking to expand its Business Analytics function. Our client is in search of a Lead Acquisition and Business Insights Analyst to support the larger Enterprise Analytics team. You will be analyzing retail, marketing, and membership data to help improve engagement and increase their customer base.

This will be a hybrid role (3x in office, 2x remote) based in Massachusetts.

Responsibilities:

  • Provide analytic support to drive more membership acquisitions
  • Analyze data to identify opportunities to acquire the highest value members more effectively
  • Be relentless in the pursuit of value-add insights through the utilization of an “answer first” approach to analytics
  • Communicate results of the analysis in a thoughtful, concise manner to various stakeholders
  • Champion the incorporation of loyalty economics in our decision-making and analytics
  • Partner with the Loyalty team to create strategies to grow our higher-tier membership programs
  • Support Field Membership by providing membership insights to drive decisions
  • Provide ad-hoc membership insight support to other groups inclusive of the C-suite

Required Experience:

  • 5+ years of analytics experience preferably in retail marketing, business insights, or consulting roles
  • Strong financial and analytical acumen to make strategic recommendations
  • Ability to think critically and persuade business decisions with the use of data and analytics
  • Willingness to learn how to apply advanced ML/statistics/financial modeling to marketing analytics
  • Strong communication skills resulting in the ability to translate complex analyses to non-technical audiences
  • Working knowledge of visual analytics platforms such as Tableau/Alteryx/SAS EG and relational databases
  • Working knowledge of at least one data/analytics programming language (e.g. SQL/SAS/R/Python)
  • Bachelor’s degree in Analytics, Economics, Marketing or related field; Graduate/MBA degree preferred
Zack@intelletec.com
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