Our Partner, a global leader in cloud-based web development services is looking for a Product Marketing, Sales Enablement Manager.
This role is located within a start-up operation inside the main post IPO business. The product is a Customer Support Platform that was developed and built in-house initially for their own use and recently, they started to commercialize the product to enterprise companies that want a unified customer support platform that will allow them to create better customer experiences for their brands.
This role will be based out of the NYC Office (once the world returns, and remote for now).
- Initiate and execute their sales enablement strategy and plans for SMBs and SMEs - in close collaboration with the sales team.
- Create and maintain marketing and sales collateral that spans the customer lifecycle, such as pitch decks, product data sheets, sales scripts, and business case materials with the goal of improving closed-won rates and accelerating sales cycles.
- Work closely with the sales team to drive sales readiness and productivity.
- Work closely with the Marcom Manager to identify opportunities for content, events, PR, thought leadership, presentations, demos, and more.
- Contribute to all of their product outbound marketing activities.
- Communicate product value props to the sales team and develop tools that support the selling process.
- Create effective content for multiple audiences (CIO, VP Support, CFO, etc) in a variety of formats (presentations, white papers, videos, booths, swag, etc).
- Dig deep to gain an understanding of the target audience, gathering insights about target personas, buyer needs and the process of purchasing decisions for organizations’ products.
Skills and Experience
- A Product Marketing Manager/Sales Enablement Manager with a BA/BS degree in marketing, business, or a related field.
- You have 2+ years’ marketing sales enablement, product marketing or requisite experience (preferably in SaaS B2B company), and you’ve worked with and trained sales teams to communicate product value to buyers.
- You’re a storyteller with deep empathy for users and can adapt how you communicate to best engage a given audience.
- You’re passionate about technology, always keen to learn how things work and can explain technical concepts in ways that everyday people can understand.
- You have a high EQ and the natural ability to build rapport with almost anyone.
- You’re great at accepting feedback and multiple points of view in a highly collaborative environment.
Compensation - c$130,000 - $150,000 Base Salary, + Bonus + Strong RSU package (High Total Comp)