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Senior Marketing Manager - Enterprise Europe

  • Location

    London

  • Sector:

    Marketing

  • Job type:

    Permanent

  • Salary:

    £70k OTE

  • Contact:

    Oliver Lauder

  • Contact email:

    oliver@intelletec.com

  • Job ref:

    OLCT**

  • Startdate:

    ASAP

  • Consultant:

    Oliver Lauder

 A leading event management platform is seeking a Senior Marketing Manager to plan, develop and manage strategic campaigns in the European Enterprise

Their SaaS-based platform specializes in events, meetings, and hospitality management technology. The company offers web-based software for meeting site selection, online, event management, event registration, and web surveys and email marketing

The Senior Marketing Manager will be reporting into the Marketing Director.

Role and Responsibilities: The Senior Marketing Manager will focus on the following business; 

  • Partner with global and regional sales leaders to develop and execute strategic marketing plans to help drive sales growth plans for the enterprise segment 
  • Set monthly MQL targets and ensure they are met
  • Develop, grow, and optimise targeted and dynamic marketing campaigns to build brand awareness, solicit prospect interest and generate demand for the company solutions 
  • Research current customer base for upsell/cross-sell
  • Execute tactical campaign plans for each persona and product line
  • Work with product management, sales and account management teams to design and implement awareness and lead generation programmes integrated across digital, direct marketing, e-marketing, events, and advertising
  • Reach out to local sales teams on a regular basis and ensure they are supported with all assets and collaterals, including sales decks, white papers, reports etc

Skills and Experience:

  • Experience of integrated marketing communications and creating campaigns 
  • Strong knowledge of online & digital marketing techniques for inbound and content marketing and proficient in the analysis of marketing metrics
  • Experience with multiple software systems including email marketing, registration, survey, CRM, Marketing Automation, website CMS and analytics (Salesforce, Marketo, Drupal and Omniture a plus)
  • Education: BA/BS degree in Marketing or closely related field
  • 7 years+ B2B marketing experience, preferably in technology or software industry, ideally in Marketing or Events sectors
Location: 
  • Office Based in Central London 
Salary:
  • Flexible dependant on experience