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Senior Marketing Manager (Fluent German Speaking)

  • Location

    London

  • Sector:

    Marketing

  • Job type:

    Permanent

  • Salary:

    £70k OTE

  • Contact:

    Oliver Lauder

  • Contact email:

    oliver@intelletec.com

  • Job ref:

    OLCT

  • Startdate:

    ASAP

  • Consultant:

    Oliver Lauder

 A leading event management platform is seeking a Fluent German-speaking Senior Marketing Manager to plan, develop and manage strategic campaigns in the DACH region

Their SaaS-based platform specializes in events, meetings, and hospitality management technology. The company offers web-based software for meeting site selection, online, event management, event registration, and web surveys and email marketing

The Senior Marketing Manager will be working very closely and reporting into the Marketing Director.

Role and Responsibilities: The Senior Marketing Manager will focus on the following business; 

  • Build an understanding of the local market size, competitive landscape, target audience and software solution buying stages and work with product marketing to develop value propositions, messaging and content accordingly
  • Develop, grow, and optimise targeted integrated marketing campaigns to build brand awareness, solicit prospect interest and generate demand for the company's solutions
  • Work with product management, sales and business development teams to design and implement awareness and lead generation programmes integrated across content, digital, direct marketing, e-marketing, events, advertising, and PR
  • Develop and manage partnerships both internally and externally with multiple sales & marketing departments as well as  with key industry publications, tradeshows and associations, and build affiliate marketing programmes to leverage these channels
  • Create campaigns and identify new opportunities for opt-in and nurture campaigns

Skills and Experience:

  • Experience of integrated marketing communications and creating campaigns 
  • Strong knowledge of online & digital marketing techniques for inbound and content marketing and proficient in the analysis of marketing metrics
  • Experience with multiple software systems including email marketing, registration, survey, CRM, Marketing Automation, website CMS and analytics (Salesforce, Marketo, Drupal and Omniture a plus)
  • Must be fluent in German
  • Education: BA/BS degree in Marketing or closely related field
  • 5 years+ B2B marketing experience, preferably in technology or software industry, ideally in Marketing or Events sectors
Location: 
  • Office Based in Central London 
Salary:
  • Flexible dependant on experience