Senior Search Manager

Wellness Company Producing Nutritional Supplements

Summary:

Intelletec is partnered with a health & wellness start-up focuses on self-care, believing that minor acts can lead to major positive outcomes. Their flagship product, FLO Vitamins, is the first PMS gummy vitamin created to alleviate menstrual symptoms, marking a noteworthy innovation in the wellness industry.

We are seeking a highly experienced and innovative Senior Search Manager who has an exceptional track record in performance marketing within a Direct-to-Consumer (DTC) setting. You will be instrumental in driving our brand's growth and furthering our mission to revolutionize the wellness industry.

Responsibilities:

  1. Develop, implement, and optimize effective Search Engine Marketing (SEM) strategies to drive business growth and improve brand visibility.
  2. Test, analyze, and scale new marketing channels while ensuring cost-effective customer acquisition.
  3. Collaborate cross-functionally to develop and maintain a robust marketing calendar that aligns with our business goals.
  4. Leverage data and analytics to identify trends, opportunities, and threats in the market, applying insights to inform marketing strategy and decision-making.
  5. Uphold a deep understanding of our customers, keeping up with evolving trends, needs, and behaviors in the women's wellness industry.

Required Skills:

  1. Minimum of three years' experience managing SEM strategies for a DTC performance brand.
  2. At least one to two recent years at a high-growth, DTC, Consumer Packaged Goods (CPG) startup.
  3. Strong business acumen and problem-solving skills, with a readiness to undergo rigorous testing in these areas.
  4. Interest in Search Engine Optimization (SEO), even if no prior experience.
  5. Demonstrable ability to handle intimate women's health matters with sensitivity, respect, and confidence.

Donny@intelletec.com
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