VP of Product

Health & Wellness Startup, Product Management

My client is a hugely successful women's health and wellness company based in Santa Monica. Founded in 2018, they have already made significant strides in the market with their female-focused supplement line, amassing over half a million customers! Due to continued growth and expansion they are looking to hire a VP of Product.

As a VP of Product you will:

  • Identify unmet customer needs, new categories, new ingredients / form factors to build a roadmap with innovative products
  • Build our presence in existing categories where we have demonstrated success, while identifying new categories that are consistent with the company’s overall goals
  • Clearly synthesize recommendations and gain approval and buy in from executive leadership team
  • Design quantitative and qualitative research approach to support product prioritization and design
  • Develop framework and analyze clinical studies to provide claims data to marketing team on individual products
  • Design product testing and data collection approach
  • Design customer surveys, interviews and focus groups to gain deep understanding of customer needs and behaviors related to specific products
  • Develop product concepts based on comprehensive research; pitch concepts to executive leadership team
  • Collaborate with suppliers, researchers, legal, and other stakeholders to develop formulations, analyze risk and establish claims
  • Drive clinical claims and consumer testing during development process to support marketing
  • Translate products into clear value propositions with defined customer targets in support of marketing team
  • Develop and communicate product education materials across the organization
  • Report out on metrics to executive leadership and key stakeholders
  • Identify and recommend areas for improvement / product optimization
  • Drive alignment cross-functionally and with key stakeholders


  • 8+ years experience driving product function, including innovation & strategy, development and launch at CPG or Pharmaceutical company; supplement experience preferred
  • Expertise in strategy development and product management with analytical approach to evaluation of new opportunities / categories and existing products
  • Demonstrated track record of successfully growing businesses and product portfolios by developing and executing innovative product roadmaps
  • Proven ability to identify key customer segments, needs and gaps and design fit-for-purpose solutions with a clear value proposition
  • Passion for women’s wellness with a focus on problem / solution identification
  • Executive level business acumen and communication skills; skilled at gaining input and buy in from cross-functional stakeholders and synthesizing perspectives into final decisions
  • Experience in project management, with the ability to manage multiple external and internal stakeholders
  • DTC experience preferred
  • Bachelor’s degree; advanced degree preferred
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