Fortune 500 Retailer is expanding this Enterprise Analytics team with a senior level hire.
The Acquisition Analytics and Business Insights Manager will support the Membership team and take a data-driven approach to improve membership acquisition efforts, specifically in the digital channel.
Responsibilities:
- Provide analytic support to drive data driven decision making and strategy across membership acquisition space
- Create testing plans for both digital and non-digital channels as well as providing “next level” insights related to the measurement of tests
- Mine data to identify opportunities to acquire the highest value members more effectively
- Communicate results of analysis in a thoughtful, concise manner via “high impact” emails and presentations
- Champion the incorporation of loyalty economics in our decision making and analytics
- Support Field Membership by providing membership insights to drive decisions
- Provide ad-hoc membership insight support to other groups inclusive of the C-suite
Job Requirements:
- 7+ years of analytics experience preferably in retail marketing, business insights or consulting roles
- Strong financial and analytical acumen to make strategic recommendations
- Demonstrates solid understanding of data and audience segmentation/solutions related to digital marketing
- Ability to think critically and persuade business decisions with the use of data and analytics
- Strong communication skills resulting in the ability to translate complex analyses to non-technical audiences
- Working knowledge of visual analytics platforms such as Tableau preferred
- Expertise with at least one data/analytics programming language (e.g. SQL/SAS/R/Python)
- Bachelor’s degree in Analytics, Economics, Marketing or related field; Graduate/MBA degree preferred
