Marketing Analytics and Insights Lead

Fortune 500 Retailer

Fortune 500 Retailer is expanding this Enterprise Analytics team with a senior level hire.

The Acquisition Analytics and Business Insights Manager will support the Membership team and take a data-driven approach to improve membership acquisition efforts, specifically in the digital channel.


  • Provide analytic support to drive data driven decision making and strategy across membership acquisition space
  • Create testing plans for both digital and non-digital channels as well as providing “next level” insights related to the measurement of tests
  • Mine data to identify opportunities to acquire the highest value members more effectively
  • Communicate results of analysis in a thoughtful, concise manner via “high impact” emails and presentations
  • Champion the incorporation of loyalty economics in our decision making and analytics
  • Support Field Membership by providing membership insights to drive decisions
  • Provide ad-hoc membership insight support to other groups inclusive of the C-suite

Job Requirements:

  • 7+ years of analytics experience preferably in retail marketing, business insights or consulting roles
  • Strong financial and analytical acumen to make strategic recommendations
  • Demonstrates solid understanding of data and audience segmentation/solutions related to digital marketing
  • Ability to think critically and persuade business decisions with the use of data and analytics
  • Strong communication skills resulting in the ability to translate complex analyses to non-technical audiences
  • Working knowledge of visual analytics platforms such as Tableau preferred
  • Expertise with at least one data/analytics programming language (e.g. SQL/SAS/R/Python)
  • Bachelor’s degree in Analytics, Economics, Marketing or related field; Graduate/MBA degree preferred
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